20 September 2017
Reporter: Theo Andrew

Unitary trademark should be pursued in the EU

A unitary trademark, similar to proposals for a unitary patent, should be pursued in the EU, according to Gregor Vos, partner at Brinkhof.

In a speech addressing the cultural trends in brands throughout Europe, at the Marques Brands and Culture conference in Prague, Vos suggested that a move towards a unitary trademark should be pursued, in order to fulfil the objective of the European Economic Community set out in the 1957 Treaty of Rome.

Vos said: “We are heading towards a unitary future. Keeping in mind the overall objective of the union, peace and prosperity, it is a very exciting time for EU trademark law.”

Current EU-wide trademark protection is done through the EU Trademark (EUTM), which gives uniform rights, applicable in all member states.

But, while unitary in character, the EUTM faces problems across EU member states as certain legal precedents may not apply in different jurisdictions.

If an application is rejected on grounds that do not apply in all EU states, the applicant will be forced to convert its EUTM application into a national one and must pay again to file in each country where the application is converted.

Standardised trademark law across jurisdictions could increase usage of the EUTM and be less of a risk.

The EU is attempting to do something similar with its patent protection system, forming a unitary patent and a Unified Patent Court that will create a harmonisation of laws across member states.

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Incopro opens Wales office
02 November 2017 | Caerphilly | Reporter: Barney Dixon
Incopro has expanded its presence to Caerphilly, Wales as part of a drive to fight against counterfeits in the UK
Turkey takes step towards harmonising with EU IP laws
01 November 2017 | Ankara | Reporter: Barney Dixon
The Turkish Patent and Trademark Office has released new guidelines for trademarks in an attempt to bring Turkish intellectual property law in line with the EU
Audax acquires Corsearch
25 October 2017 | The Netherlands | Reporter: Barney Dixon
Wolters Kluwer Governance, Risk & Compliance has sold Corsearch, its trademark clearance and protection business, to Audax Private Equity for $140 million
UK financial services hit trademark high
23 October 2017 | London | Reporter: Barney Dixon
UK trademarks registered by financial services have hit a record high, with investment in financial technology a key driver over the last five years, according to professional services firm RPC
Man guilty of trafficking $2.5 million in counterfeits
28 September 2017 | New York | Reporter: Barney Dixon
A New York man confesses to planning the distribution of more than $2.5 million of counterfeit UGG boots
Unitary trademark should be pursued in the EU
20 September 2017 | Prague | Reporter: Theo Andrew
A unitary trademark, similar to proposals for a unitary patent, should be pursued in the EU, according to Gregor Vos, partner at Brinkhof
Kroger and Lidl drop home brands lawsuit
13 September 2017 | Virginia | Reporter: Barney Dixon
Supermarket rivals Lidl and Kroger have agreed to dismiss a trademark infringement lawsuit over home brand logos