Spoonjack, developer of the iTrump trumpet app, has been fighting a legal battle with the US president since 2011, when Trump’s lawyers arguing that the name suggested a link to the reality TV star.
Spoonjack defeated Trump and then sought to dismantle the right of Trump to use his name in relation to entertainment services, “namely ongoing unscripted television programmes in the field of business”.
The latest order from the US Trademark Trial and Appeal Board (TTAB) has cancelled the ‘Trump’ mark.
Sharon Daboul, senior associate at intellectual property law boutique EIP, said: “The decision is refreshing; the majority of individuals would have been intimidated by a letter from Trump’s lawyers, but in this case, the app developer rightfully stood his ground.”
Tom Scharfield, who founded Spoonjack and represented himself in the case, reportedly said that Trump’s lawyers “didn’t seem to respect that I could do this”.
“I was just trying to respect the process. I just wanted to be treated fairly,” he added.