According to McDonald, eBay’s history as being the “elephant in room” before turning itself into an effective enforcement tool can be applied to Chinese ecommerce platforms such as those in Alibaba’s portfolio.
“I hope that in a few years, we’ll be saying that Alibaba is the gold standard and that they’ll have come around to a similar place to where eBay is now,” she said.
Evidence of this is already prevalent and, taking the example of Alibaba, it’s possible to see how China-based intermediaries can turn themselves around to aid enforcement.
Earlier this month, Alibaba announced that it had expanded its anti-counterfeiting initiative, Operation Cloud Sword, growing the force into the Cloud Sword Alliance with the addition of several regional government members.
The full interview with Heather McDonald is available to read in issue 123 of IPPro The Internet, published on 8 August.