Barcelona
23 May 2017
Reporter: Barney Dixon

Notice and takedown systems ‘not efficient’


Notice and takedowns are not efficient or adaptive enough and brands need to do more to help, Oliver de Crombret, legal counsel for internet and brand protection at Chanel, has said.

Speaking on a panel outlining online brand protection strategies at the 2017 INTA Annual Meeting, de Crombret that there are more than a thousand ecommerce platforms worldwide, to which Chanel is sending “thousands and thousands” of notices every month.

De Crombret said that while physical counterfeiters are still a problem, the scope of online platforms can make traditional enforcement actions, such as the brick and mortar approach, whereby investigators institute test purchases and raids to catch counterfeiters, ineffective online.

Privacy laws make these sorts of raids and investigations impossible, as they can’t effectively track down counterfeiters to make arrests.

De Crombret added that when fighting counterfeits online, “we’re only catching the obvious, the tip of the iceberg.”

“Notice and takedown systems are not efficient. They only fight visibility. What we take down has already been seen.”

He compared the current situation online to the problem of street sellers, referencing a controversial topic at the conference whereby counterfeit sellers have set up shop only minutes away from where the meeting is being held.

“As you may have seen, Barcelona has exposed counterfeiters of Chanel, but we are more exposed online,” he said.

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Man guilty of trafficking $2.5 million in counterfeits
28 September 2017 | New York | Reporter: Barney Dixon
A New York man confesses to planning the distribution of more than $2.5 million of counterfeit UGG boots
Unitary trademark should be pursued in the EU
20 September 2017 | Prague | Reporter: Theo Andrew
A unitary trademark, similar to proposals for a unitary patent, should be pursued in the EU, according to Gregor Vos, partner at Brinkhof
Kroger and Lidl drop home brands lawsuit
13 September 2017 | Virginia | Reporter: Barney Dixon
Supermarket rivals Lidl and Kroger have agreed to dismiss a trademark infringement lawsuit over home brand logos
Kodi hit by trademark trolls
12 September 2017 | London | Reporter: Barney Dixon
Kodi, the company behind the open source IPTV box software of the same name, has been hit by a multitude of so-called ‘trademark trolls’
BBC Worldwide partners with Incopro
11 September 2017 | London | Reporter: Barney Dixon
BBC Worldwide has partnered with brand protection specialist Incopro to tackle the unlicensed online sale of counterfeit merchandise
Facebook a counterfeiter’s haven, finds IPO
07 September 2017 | London | Reporter: Barney Dixon
Counterfeiters see social media as a haven, with Facebook representing the most exposed location for communication about counterfeit goods, according to the UK Intellectual Property Office
Google trademark dispute could go to SCOTUS
30 August 2017 | San Diego | Reporter: Barney Dixon
Two members of the public have asked the US Supreme Court to rule on whether ‘Google’ is a generic term that should not be the subject of a trademark