23 May 2017
Reporter: Barney Dixon

Cooperation needed to combat counterfeits

Brand owners, ecommerce platforms and authorities must work together to achieve significant improvements in anti-counterfeiting, according to Louise Delcroix, head of intellectual property in the Asia Pacific at eBay.

Speaking at the 2017 INTA Annual Meeting, Delcroix said that cooperating on education, detection and enforcement is the only way to see a return on investment when committing to anti-counterfeiting operations.

Delcroix said that eBay is already working towards this to some extent with its education programmes and sponsorships, such as the INTA Unreal campaign, which aims to educate young people about intellectual property.

She said: “IP is not a well known or easy thing to understand when you are not a lawyer. We have a lot of sellers and buyers who are not aware of IP infringement.”

As well as this, Delcroix pointed to eBay’s VeRO notice and takedown programme and its regional frontline contacts for brands as evidence of its continuing pledge to cooperate with rights owners.

“Who is doing the detection? Is it the rights owner? Is it the platform? We’ve had this discussion for many years. Our response to that is 50/50. We definitely need to work together,” she said.

Delcroix admitted that more needed to be done in terms of takedowns, specifically to make the system fairer for both rights owners and sellers on its platforms.

According to Delcroix, eBay is already working towards this end, and is careful to impose proper incremental sanctions on sellers before directly suspending them.

She said, again, this comes down to education, as “some sellers don’t know they are infringing IP”.

Sanctions are imposed to help sellers understand the ramifications of their actions, and above all “to ensure they do not become repeat offenders”.

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
China world’s top trademark filer in 2016
07 December 2017 | Geneva | Reporter: Barney Dixon
China was the world’s top trademark filer in 2016, with the country accounting for 3.7 million applications out of an estimated global total of 7 million
Brexit could cause major financial impact to UK trademark business
05 December 2017 | London | Reporter: Barney Dixon
UK-based trademark lawyers could lose as much as £17 million a year as a direct result of Brexit
INTA reveals Brexit position
30 November 2017 | Brussels | Reporter: Barney Dixon
The International Trademark Association has revealed its position on Brexit, outlining five core principles that should be supported, promoted and safeguarded when the UK leaves the EU
Woof-Tang Clan in the dog house
23 November 2017 | New York | Reporter: Barney Dixon
The leader of rap group the Wu-Tang Clan has filed a trademark opposition against dog walking company, the Woof-Tang Clan
Brexit a “material threat” to businesses, says Marques
20 November 2017 | Leicester | Reporter: Barney Dixon
Brexit could be a “material threat” to businesses that own trademarks in the EU, according to a position paper from intellectual property association Marques
Incopro opens Wales office
02 November 2017 | Caerphilly | Reporter: Barney Dixon
Incopro has expanded its presence to Caerphilly, Wales as part of a drive to fight against counterfeits in the UK
Turkey takes step towards harmonising with EU IP laws
01 November 2017 | Ankara | Reporter: Barney Dixon
The Turkish Patent and Trademark Office has released new guidelines for trademarks in an attempt to bring Turkish intellectual property law in line with the EU