21 May 2017
Reporter: Barney Dixon

Thought leadership important for trademark attorneys

Writing articles and blogs on intellectual property issues can ensure the progression of the law, build a writer’s knowledge and educate clients, according to speakers at the INTA 2017 Annual Meeting in Barcelona.

Kathleen McCarthy, litigation partner at King & Spalding and editor-in-chief of INTA’s Trademark Reporter blog, opened a session on optimising publishing opportunities for IP attorneys by outlining how blogs and scholarly articles are “important for the progression of the law” and that significant resources should be directed toward writing.

Another speaker, Michael Atkins, founding partner of Atkins IP and writer of the trademark law blog Seattle Trademark Lawyer, said that showcasing your passion for IP can be important in showing dedication to the subject.

He said this could help younger attorneys with less experience secure jobs.

“Just by reading cases and summarising cases, you can develop expertise in multiple topics. This can help you get more work,” he said.

“By writing about intellectual property law every day, people start to see you as an intellectual property lawyer.”

Jian Xu, director at Gowling and blogger at the Niu Yie IP blog, added that writing can give added value to clients.

“In China, there is not a great body of high quality IP blogs. I wanted to change that,” Xu said. “My writing is knowledge-based. I share the same information that I share with my clients.”

But would-be bloggers should be wary of conflicts, Atkins warned. “You can’t write about a client, or a judge.”

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