Barcelona
21 May 2017
Reporter: Barney Dixon

Thought leadership important for trademark attorneys


Writing articles and blogs on intellectual property issues can ensure the progression of the law, build a writer’s knowledge and educate clients, according to speakers at the INTA 2017 Annual Meeting in Barcelona.

Kathleen McCarthy, litigation partner at King & Spalding and editor-in-chief of INTA’s Trademark Reporter blog, opened a session on optimising publishing opportunities for IP attorneys by outlining how blogs and scholarly articles are “important for the progression of the law” and that significant resources should be directed toward writing.

Another speaker, Michael Atkins, founding partner of Atkins IP and writer of the trademark law blog Seattle Trademark Lawyer, said that showcasing your passion for IP can be important in showing dedication to the subject.

He said this could help younger attorneys with less experience secure jobs.

“Just by reading cases and summarising cases, you can develop expertise in multiple topics. This can help you get more work,” he said.

“By writing about intellectual property law every day, people start to see you as an intellectual property lawyer.”

Jian Xu, director at Gowling and blogger at the Niu Yie IP blog, added that writing can give added value to clients.

“In China, there is not a great body of high quality IP blogs. I wanted to change that,” Xu said. “My writing is knowledge-based. I share the same information that I share with my clients.”

But would-be bloggers should be wary of conflicts, Atkins warned. “You can’t write about a client, or a judge.”

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Man guilty of trafficking $2.5 million in counterfeits
28 September 2017 | New York | Reporter: Barney Dixon
A New York man confesses to planning the distribution of more than $2.5 million of counterfeit UGG boots
Unitary trademark should be pursued in the EU
20 September 2017 | Prague | Reporter: Theo Andrew
A unitary trademark, similar to proposals for a unitary patent, should be pursued in the EU, according to Gregor Vos, partner at Brinkhof
Kroger and Lidl drop home brands lawsuit
13 September 2017 | Virginia | Reporter: Barney Dixon
Supermarket rivals Lidl and Kroger have agreed to dismiss a trademark infringement lawsuit over home brand logos
Kodi hit by trademark trolls
12 September 2017 | London | Reporter: Barney Dixon
Kodi, the company behind the open source IPTV box software of the same name, has been hit by a multitude of so-called ‘trademark trolls’
BBC Worldwide partners with Incopro
11 September 2017 | London | Reporter: Barney Dixon
BBC Worldwide has partnered with brand protection specialist Incopro to tackle the unlicensed online sale of counterfeit merchandise
Facebook a counterfeiter’s haven, finds IPO
07 September 2017 | London | Reporter: Barney Dixon
Counterfeiters see social media as a haven, with Facebook representing the most exposed location for communication about counterfeit goods, according to the UK Intellectual Property Office
Google trademark dispute could go to SCOTUS
30 August 2017 | San Diego | Reporter: Barney Dixon
Two members of the public have asked the US Supreme Court to rule on whether ‘Google’ is a generic term that should not be the subject of a trademark