INTA will aim to develop stronger relationships with trademark offices, governments and legislators in the region, as well as support fair trade and consumer protection.
In a blog post, the association said that the office had come at an “opportune time” for the region, as it is experiencing “considerable development in global trade, continued economic growth, and increased filing of trademark registrations”.
Etienne Sanz de Acedo, CEO of INTA, said: “International expansion is a strategic priority for INTA.”
“The establishment of our Latin America and Caribbean representative office brings INTA closer to fulfilling our objectives.”
He added: “We look forward to closer interaction with our members, and to enhanced policy engagement throughout the region, on a variety of issues, including brand restrictions, counterfeiting, and harmonisation.”
According to a joint study between INTA and the Inter-American Association of Intellectual Property, trademark-intensive industries contribute to significantly to the region’s economy.
The study focused on Chile, Colombia, Mexico, Panama and Peru and showed that industries with intensive trademark use generate 18.5 million jobs and $2,930 per person, per year.
INTA president Joe Ferretti said: “The value of trademarks is intrinsically linked to a country’s economic growth and prosperity.”
“As Latin America continues to experience growth and positions itself as a leader in the global economy, this office will support the trajectory of economic growth by promoting trademarks within regional business communities and further developing national trademark systems and trademark-intensive industries.”