Launched yesterday (26 April 2017), the IP Crime Directory is a secure database for customs and police officers, allowing them to identify counterfeit goods with information uploaded by rights and brand holders.
The included website will allow users to set up alerts, warning brands and law enforcement about the latest trends in IP crime.
It will also provide unique identifiers for counterfeit goods, such as packaging details, allowing law enforcement to take action more quickly.
This will help disrupt IP crime, which is estimated to be worth £1.3 trillion globally, according to PIPCU.
Detective Chief Superintendent Glenn Maleary, head of the economic crime directorate at the City of London Police, said: “The key to tackling intellectual property crime is business and law enforcement working together to take action against criminals who undermine not only the UK economy, but economies worldwide.”
“The IP Crime Directory will help bring more criminals to justice, reduce the amount of dangerous fake goods in circulation and give confidence to the consumer that what they are buying is the genuine product.”
Virgin Group founder Sir Richard Branson endorsed the launch of the directory. He said: “It’s essential that swift action is taken against criminals that commit intellectual property crime.”
“In the last year, we have dealt with more than 130 instances of me being impersonated, fake pages, misleading ads and false endorsements.”
He said: “I am determined to protect my followers and Virgin customers from being misled.”
The IP Crime Directory website will only be open to registered brands and trade bodies. More information can be found via www.ipcrimedirectory.org.
PIPCU said that any profits made from the directory will be reinvested by the City of London Police into the fight against IP crime.