In a blog post on 26 April, INTA member and vice chair of the brands and innovation committee (B&IC), Mladen Vukmir, commented: “INTA and its members are excited about the potential of these technologies for our societies in terms of progress and change.”
“However, we are also mindful of the need to use and introduce these technologies in responsible and sustainable ways and to ensure a high level of ethical consideration—even high perhaps than traditional technologies.”
Vukmir said that despite this excitement, people should be wary of the negative connotations of innovation.
“Those of us who have trust in the potential of technology to bring positive change to our societies would not like to see innovation being perceived negatively, as is the case, for instance, for globalization.”
“It would be tragic if the power of innovation attracted and generated the same negative connotation,” he added.
“This is why we need to study the changes closely, understand them, and harness their dynamism so as to embrace them fluidly rather than clash against them.”