London
29 March 2017
Reporter: Barney Dixon
Ted Baker chooses Incopro
Global lifestyle brand Ted Baker has chosen Incopro to manage its online brand protection and counterfeit enforcement.

Incopro will use its Talisman technology platform to gather intelligence on infringements of Ted Baker’s intellectual property rights on social media, online marketplaces and domains.

The brand protection agency will then enter into enforcement actions against infringers and connect online and offline issues.

Brand communication director at Ted Baker, Craig Smith, said: “As a brand that has a no advertising policy, instead relying on the power of word of mouth and out of the ordinary marketing, it’s imperative that we’re able to protect the brand we’ve carefully cultivated over the first 30 years.”

“In the short time we’ve been working with Incopro we’ve already seen just how effective its technology is and have no doubt it will prove invaluable in protecting our IP.”

Simon Baggs, CEO of Incopro, commented: “Ted Baker is no ordinary designer label, and we’re delighted to be partnering with one of the fastest-growing leading lifestyle brands, to help protect its brand online.”

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