San Jose
16 January 2017
Reporter: Barney Dixon

eBay launches authentication programme


eBay has launched a new authentication programme aimed at boosting consumer confidence and tackling counterfeits.

The new programme, eBay Authenticate, is powered by a network of professional authenticators and, according to eBay, is aimed at enabling more than “165 million global active buyers to shop [on eBay] with confidence”.

Laura Chambers, vice president of eBay consumer selling and the lead of eBay Authenticate, said: “We view this programme as an extension of our existing industry-leading anti-counterfeit initiatives.”

“We utilise a combination of sophisticated detection tools, enforcement and strong relationships with brand owners, retailers and law enforcement agencies to present our customers with a safe, trusted shopping experience.”

eBay Authenticate will give sellers who sell certain types of inventory, such as high-end handbags, the opportunity to opt-in to the authentication service for a fee when listing a product.

In return, there will be messaging on their listing that highlights that the item will be reviewed by a professional authenticator before it’s delivered to the buyer.

If the item sells, a professional authenticator will examine the item for authenticity. If the item passes inspection, the item will be forwarded to the buyer.

To further bolster consumer trust in eBay Authenticate, if a buyer receives an item following inspection and it’s found to be inauthentic, eBay will refund the buyer twice the cost of the original purchase price.

Chambers added: “For buyers, the service adds another layer of trust to allow them to shop confidently. And for sellers, the service will be most beneficial for those who are looking to part ways with their high value items, but don’t necessarily have a long established selling history on eBay.”

eBay plans to test and build on the foundation of the programme, and after initially focusing it on fashion, will look to broaden the service out further.

Helen Saunders, head of intelligence and operations at INCOPRO, a company that helps brands to protect their IP, commented on the announcement, which swiftly follows the news that Alibaba is teaming up with 20 brands to fight counterfeiting using technology and big data.

She said: “It seems that online marketplaces have made a New Year resolution to crack down on counterfeiters on their platforms.”

“These initiatives are both positive, but also reflect the clear reality that online counterfeiting is booming and more and more needs to be done to stem the problem.”

The eBay programme will be piloted in the coming months with a view to making it available at the end of 2017.

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Trumpet app maker defeats US President Donald Trump
18 August 2017 | San Francisco | Reporter: Barney Dixon
Donald Trump has lost a trademark battle against the creator of the iTrump mobile phone app, the successor to the iBone trombone simulator
Alibaba updates IP protection platform
10 August 2017 | Beijing | Reporter: Barney Dixon
The upgrades have led to the majority of rights holder-initiated actions being handled within 24 hours, according to Alibaba, with more than 80 percent of challenged listings being taken down.
iShow wins trademark battle
07 August 2017 | Bellevue | Reporter: Barney Dixon
iShow has been awarded $5.5 million in its trademark infringement lawsuit against Lennar Corporation
eBay should be held as the ‘gold standard’ for ecommerce platforms
03 August 2017 | New York | Reporter: Barney Dixon
eBay is the example that websites in China should follow, says INTA’s anti-counterfeiting committee chair, Heather McDonald
Alibaba joins forces with Kering, ending all litigation
03 August 2017 | Hangzhou | Reporter: Barney Dixon
The ecommerce platform has entered into a strategic partnership with Kering, bringing an end to the ongoing litigation between the two companies
BrandSecurity discovers CPA counterfeit network
02 August 2017 | Moscow | Reporter: Barney Dixon
Analysts from Russian brand protection company BrandSecurity have discovered a network of more than a hundred websites selling counterfeit smartphones and watches
Alibaba adds regional governments to Cloud Sword Alliance
02 August 2017 | Hangzhou | Reporter: Barney Dixon
The Cloud Sword Alliance, as it will now be named, is constituted of governments from multiple regions, including Zhejiang, Jiangsu, Anhui and Hunan