Hangzhou
16 January 2017
Reporter: Barney Dixon

Alibaba launches big data anti-counterfeiting alliance


Alibaba Group has entered a new anti-counterfeiting alliance with several international brands, including Louis Vuitton, Samsung and Mars.

The Alibaba Big Data Anti-Counterfeiting Alliance will utilise big data and anti-counterfeiting technology to combat global counterfeiting rings.

The alliance will “bring together industry and technical knowhow as a key strategy for keeping [Alibaba’s] platforms free of pirated goods”.

Jessie Zheng, chief platform officer at Alibaba, said: “The most powerful weapon against counterfeiting today is data and analytics and the only way we can win this war is to unite.”

“With our robust data capabilities, we are confident the alliance will accelerate the digital transformation in our global fight against counterfeits.”

Alibaba has ramped up its enforcement actions across its ecommerce platforms.

Earlier this month, Alibaba sued two vendors that used the Taobao marketplace to sell counterfeit Swarovski watches, claiming $203,000 in damages for contract and goodwill violations.

In December, Alibaba sued Shatui.com, after Shatui allegedly allowed merchants to hire writers to produce false reviews on the platform, raising the sellers’ rankings.

Last year also saw Operation Cloud Sword, a joint effort between Alibaba and Chinese law enforcement that resulted in the end of 417 counterfeit production rackets.

Operation Cloud Sword utilised Alibaba technology, complex algorithms, machine learning, optical character recognition and mapping to generate leads on the Taobao marketplace, which were then passed on to law enforcement.

Sam Shen, director of Amway, which is also a member of the alliance, said: “This alliance will allow us to put to use some of the most powerful technologies available in the battle against counterfeit goods.”

“Already Alibaba has delivered significant results in tracking down IP violators, and we look forward to working with them and the rest of the members to continue that effort.”

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Man guilty of trafficking $2.5 million in counterfeits
28 September 2017 | New York | Reporter: Barney Dixon
A New York man confesses to planning the distribution of more than $2.5 million of counterfeit UGG boots
Unitary trademark should be pursued in the EU
20 September 2017 | Prague | Reporter: Theo Andrew
A unitary trademark, similar to proposals for a unitary patent, should be pursued in the EU, according to Gregor Vos, partner at Brinkhof
Kroger and Lidl drop home brands lawsuit
13 September 2017 | Virginia | Reporter: Barney Dixon
Supermarket rivals Lidl and Kroger have agreed to dismiss a trademark infringement lawsuit over home brand logos
Kodi hit by trademark trolls
12 September 2017 | London | Reporter: Barney Dixon
Kodi, the company behind the open source IPTV box software of the same name, has been hit by a multitude of so-called ‘trademark trolls’
BBC Worldwide partners with Incopro
11 September 2017 | London | Reporter: Barney Dixon
BBC Worldwide has partnered with brand protection specialist Incopro to tackle the unlicensed online sale of counterfeit merchandise
Facebook a counterfeiter’s haven, finds IPO
07 September 2017 | London | Reporter: Barney Dixon
Counterfeiters see social media as a haven, with Facebook representing the most exposed location for communication about counterfeit goods, according to the UK Intellectual Property Office
Google trademark dispute could go to SCOTUS
30 August 2017 | San Diego | Reporter: Barney Dixon
Two members of the public have asked the US Supreme Court to rule on whether ‘Google’ is a generic term that should not be the subject of a trademark