Hangzhou
16 January 2017
Reporter: Barney Dixon
Alibaba launches big data anti-counterfeiting alliance
Alibaba Group has entered a new anti-counterfeiting alliance with several international brands, including Louis Vuitton, Samsung and Mars.

The Alibaba Big Data Anti-Counterfeiting Alliance will utilise big data and anti-counterfeiting technology to combat global counterfeiting rings.

The alliance will “bring together industry and technical knowhow as a key strategy for keeping [Alibaba’s] platforms free of pirated goods”.

Jessie Zheng, chief platform officer at Alibaba, said: “The most powerful weapon against counterfeiting today is data and analytics and the only way we can win this war is to unite.”

“With our robust data capabilities, we are confident the alliance will accelerate the digital transformation in our global fight against counterfeits.”

Alibaba has ramped up its enforcement actions across its ecommerce platforms.

Earlier this month, Alibaba sued two vendors that used the Taobao marketplace to sell counterfeit Swarovski watches, claiming $203,000 in damages for contract and goodwill violations.

In December, Alibaba sued Shatui.com, after Shatui allegedly allowed merchants to hire writers to produce false reviews on the platform, raising the sellers’ rankings.

Last year also saw Operation Cloud Sword, a joint effort between Alibaba and Chinese law enforcement that resulted in the end of 417 counterfeit production rackets.

Operation Cloud Sword utilised Alibaba technology, complex algorithms, machine learning, optical character recognition and mapping to generate leads on the Taobao marketplace, which were then passed on to law enforcement.

Sam Shen, director of Amway, which is also a member of the alliance, said: “This alliance will allow us to put to use some of the most powerful technologies available in the battle against counterfeit goods.”

“Already Alibaba has delivered significant results in tracking down IP violators, and we look forward to working with them and the rest of the members to continue that effort.”

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
PIPCU launches IP Crime Directory
27 April 2016 | London | Reporter: Barney Dixon
The database will provide law enforcement with better tools to tackle counterfeiting
INTA welcomes World IP Day message
26 April 2017 | New York | Reporter: Barney Dixon
INTA says that WIPO’s message and its own goals are aligned
PIPCU and IACC respond to RogueBlock allegations
10 April 2017 | London | Reporter: Barney Dixon
Their new partnership prompted criticism from digital advocacy group the Electronic Frontier Foundation
IACC and PIPCU partner up
06 April 2017 | London | Reporter: Barney Dixon
The deal is an expansion of the IACC’s RogueBlock programme
Incopro partners with Corsearch
06 April 2017 | London | Reporter: Barney Dixon
The partnership will allow brands to monitor and protect their trademark and domain portfolios
Trump takes on counterfeiting with executive order
04 April 2017 | Washington DC | Reporter: Barney Dixon
The order asks for new strategies to combat violations of US trade and custom laws, including counterfeiting
BPTO forms new trademark acceleration group
03 April 2017 | São Paulo | Reporter: Barney Dixon
The Brazilian Patent and Trademark Office (BPTO) has created a new working group aimed at accelerating trademark application decisions