The Alibaba Big Data Anti-Counterfeiting Alliance will utilise big data and anti-counterfeiting technology to combat global counterfeiting rings.
The alliance will “bring together industry and technical knowhow as a key strategy for keeping [Alibaba’s] platforms free of pirated goods”.
Jessie Zheng, chief platform officer at Alibaba, said: “The most powerful weapon against counterfeiting today is data and analytics and the only way we can win this war is to unite.”
“With our robust data capabilities, we are confident the alliance will accelerate the digital transformation in our global fight against counterfeits.”
Alibaba has ramped up its enforcement actions across its ecommerce platforms.
Earlier this month, Alibaba sued two vendors that used the Taobao marketplace to sell counterfeit Swarovski watches, claiming $203,000 in damages for contract and goodwill violations.
In December, Alibaba sued Shatui.com, after Shatui allegedly allowed merchants to hire writers to produce false reviews on the platform, raising the sellers’ rankings.
Last year also saw Operation Cloud Sword, a joint effort between Alibaba and Chinese law enforcement that resulted in the end of 417 counterfeit production rackets.
Operation Cloud Sword utilised Alibaba technology, complex algorithms, machine learning, optical character recognition and mapping to generate leads on the Taobao marketplace, which were then passed on to law enforcement.
Sam Shen, director of Amway, which is also a member of the alliance, said: “This alliance will allow us to put to use some of the most powerful technologies available in the battle against counterfeit goods.”
“Already Alibaba has delivered significant results in tracking down IP violators, and we look forward to working with them and the rest of the members to continue that effort.”