Trento
03 January 2017
Reporter: Barney Dixon
IACC enlists Italian university for MarketSafe review
The International AntiCounterfeiting Coalition (IACC) has enlisted the University of Trento in Italy to conduct an independent review into the IACC MarketSafe Expansion Program.

IACC MarketSafe Expansion, which is expected to launch in mid-February, is an anti-counterfeiting programme designed to support rights holders on Alibaba’s ecommerce platforms.

This assessment will use the university’s new security start-up, Intellegit, to give an impartial review of the programmes effectiveness in combatting counterfeits.

Professors from the University of Trento will interact directly with the participating brands, the IACC, and Alibaba staff assigned to the expansion programme.

IACC president Bob Barchiesi said: “I’m thrilled to have the University of Trento review the programme.”

He added: “You can’t grade your own homework. A fresh and independent set of eyes will help us ensure nothing has been overlooked, point to ways we can improve, and create more value overall for our brands.”

The study will examine the programme's efficiency and overall impact and provide recommendations for future improvements.

Andrea Di Nicola, professor of criminology at the University of Trento and founding partner of Intellegit, said: “We are excited to work with the IACC and participating brands on the IACC MarketSafe Expansion Program.”

She added: “We are uniquely qualified for this assessment, having done specific researches and work in the offline and online intellectual property space.”

“The value of Intellegit-UniTrento is that, through security sciences we aim to turn data into advanced knowledge for safer business. We look forward to examining and providing constructive feedback on the programme.”

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Hong Kong, Albania and Panama among key counterfeit transit points
23 June 2017 | Alicante | Reporter: Barney Dixon
Hong Kong, Albania and Panama are among several key transit points for counterfeits worldwide
Majority of brands face online infringement
12 June 2017 | London | Reporter: Barney Dixon
More than 90 percent of brand owners have experienced intellectual property infringement online, according to Hogan Lovells
US Customs launches anti-counterfeiting education campaign
09 June 2017 | Washington DC | Reporter: Barney Dixon
US Customs and Border Protection, with support from the GIPC, has launched a campaign to inform the public of the dangers of counterfeit goods
Wynne-Jones sets up London office
06 June 2017 | London | Reporter: Barney Dixon
IP boutique Wynne-Jones has set up a new office in London as a result of a surge of interest in brand and invention protection
‘One size fits all’ not for Asia
24 May 2017 | Barcelona | Reporter: Barney Dixon
Enforcement approaches should differ across the continent, said Lee & Ko’s John Kim at the 2017 INTA Annual Meeting
Notice and takedown systems ‘not efficient’
23 May 2017 | Barcelona | Reporter: Barney Dixon
Speaking at the 2017 INTA Annual Meeting, Oliver de Crombret outlined how current notice and takedown systems are not efficient in tackling online counterfeits
Cooperation needed to combat counterfeits
23 May 2017 | Barcelona | Reporter: Barney Dixon
Speaking at the 2017 INTA Annual Meeting, eBay’s Louise Delcroix expressed the need for improved cooperation between brand owners, ecommerce platforms and public authorities