IACC MarketSafe Expansion, which is expected to launch in mid-February, is an anti-counterfeiting programme designed to support rights holders on Alibaba’s ecommerce platforms.
This assessment will use the university’s new security start-up, Intellegit, to give an impartial review of the programmes effectiveness in combatting counterfeits.
Professors from the University of Trento will interact directly with the participating brands, the IACC, and Alibaba staff assigned to the expansion programme.
IACC president Bob Barchiesi said: “I’m thrilled to have the University of Trento review the programme.”
He added: “You can’t grade your own homework. A fresh and independent set of eyes will help us ensure nothing has been overlooked, point to ways we can improve, and create more value overall for our brands.”
The study will examine the programme's efficiency and overall impact and provide recommendations for future improvements.
Andrea Di Nicola, professor of criminology at the University of Trento and founding partner of Intellegit, said: “We are excited to work with the IACC and participating brands on the IACC MarketSafe Expansion Program.”
She added: “We are uniquely qualified for this assessment, having done specific researches and work in the offline and online intellectual property space.”
“The value of Intellegit-UniTrento is that, through security sciences we aim to turn data into advanced knowledge for safer business. We look forward to examining and providing constructive feedback on the programme.”