New York
07 December 2016
Reporter: Barney Dixon

As seen on Amazon: Snuggie maker rises up


Makers of ‘As Seen on TV’ products including the Snuggie have sued Amazon for trademark infringement because it allowed a large number of counterfeits to be sold through its platform.

Allstar Marketing Group filed the case in the US District Court for the Southern District of New York on 5 December, arguing that it, along with Ideavillage Products and Ontel Products, had lost profits because Amazon had allowed product display pages to be hijacked by counterfeiters.

The makers of the Snuggie, Copper Fit compression sleeves and Magic Tracks toy racetracks, respectively, said that the counterfeit pages offered their products at impossibly low prices and confused customers into thinking the products were legitimate.

Allstar said that Amazon had taken no action to prevent the counterfeits, despite having the knowledge, opportunity and means to do so.

The lawsuit also accused Amazon of copyright infringement and violating New York state false advertising and unfair competition laws.

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