London
02 December 2016
Reporter: Barney Dixon

My spa will go on: Titanic trademark dispute


Titanic Spa has won a High Court decision to “protect its brand” following alleged trademark infringement by the Titanic Hotel Liverpool.

The spa’s operators, Property Renaissance, brought action against Titanic Hotel two years after the hotel’s opening, citing customer confusion and saying the spa had received calls and emails from customers who believed the two were the same entity.

Titanic Spa’s owners then commenced legal action to protect their “hugely successful business and brand”.

Judge Henry Carr ruled that Titanic Spa’s trademark had been infringed by the hotels actions and that consumers had been confused between the two companies.

Carr held that the Titanic Hotel must take steps to reduce the chance of confusion, including placing a disclaimer on its website and ceasing to use the word ‘spa’ in its materials.

Amy Burton, director of operations at Titanic Spa, said: “The decision to go to court was not one we took lightly. We are well known in the industry and we have no fear of healthy competition but we couldn’t stand by and allow our brand to be diluted in this way.”

“No business owner wants to go to court, devoting resources to litigation rather than building on their success. But one of the reasons we have been so successful ... is that we have invested a lot to build a strong and recognisable brand.”

Taylor Wessing represented Titanic Spa in the litigation, with Jo Joyce acting as the spa’s solicitor.

Joyce said: “Titanic Spa has spent over two years dealing with the customer confusion that has arisen as a result of the infringement of its intellectual property rights.”

“We are hopeful that, in the light of this decision, changes will be made to ensure that such confusion ceases.”

More trademarks news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Alibaba updates IP protection platform
10 August 2017 | Beijing | Reporter: Barney Dixon
The upgrades have led to the majority of rights holder-initiated actions being handled within 24 hours, according to Alibaba, with more than 80 percent of challenged listings being taken down.
iShow wins trademark battle
07 August 2017 | Bellevue | Reporter: Barney Dixon
iShow has been awarded $5.5 million in its trademark infringement lawsuit against Lennar Corporation
eBay should be held as the ‘gold standard’ for ecommerce platforms
03 August 2017 | New York | Reporter: Barney Dixon
eBay is the example that websites in China should follow, says INTA’s anti-counterfeiting committee chair, Heather McDonald
Alibaba joins forces with Kering, ending all litigation
03 August 2017 | Hangzhou | Reporter: Barney Dixon
The ecommerce platform has entered into a strategic partnership with Kering, bringing an end to the ongoing litigation between the two companies
BrandSecurity discovers CPA counterfeit network
02 August 2017 | Moscow | Reporter: Barney Dixon
Analysts from Russian brand protection company BrandSecurity have discovered a network of more than a hundred websites selling counterfeit smartphones and watches
Alibaba adds regional governments to Cloud Sword Alliance
02 August 2017 | Hangzhou | Reporter: Barney Dixon
The Cloud Sword Alliance, as it will now be named, is constituted of governments from multiple regions, including Zhejiang, Jiangsu, Anhui and Hunan
Pro Bono Clearinghouse opens for business
01 August 2017 | New York | Reporter: Barney Dixon
The International Trademark Association’s Pro Bono Clearinghouse has officially opened to potential clients facing trademark issues in the US and Germany