Working with FAST, V.i. Labs aims to raise the issue of unpaid licences and accidental infringement.
Based on research from Adobe, Disney and Microsoft, 83 percent of software 'pirates' in markets like the UK are in fact legally inclined victims of software piracy, according to FAST.
Alex Hilton, CEO of FAST, said: “Often, the legally inclined user has no idea that they are using unlicensed software.”
“Unsuspecting buyers can also be duped when purchasing from online sites which target buyers looking out for a bargain. It is not uncommon that prices of counterfeit software just below the usual price, giving the application an air of legitimacy.”
V.i. Labs recovers revenue for unpaid software use. It has uncovered more than $16 billion in licence revenue opportunities since 2006, according to its statement, and has recovered for than $1 billion for clients.
Michael Goff, marketing director at V.i. Labs, added: “We are working with hundreds of software companies to help them identify those users who may not even know that the product they are using is pirated.”
“There is an army of users who would be horrified to know that the applications they were using day-to-day are pirated.”