07 October 2014
Reporter: Mark Dugdale

Facebook dislikes spammers

Facebook has secured nearly $2 billion in legal judgements against spammers who sell fake ‘likes’ on the social media platform.

Matt Jones, site integrity engineer at Facebook, wrote in a blog post issued as a part of National Cyber Security Awareness Month that it is in the social media platform’s interests to “to make sure that interactions are authentic”.

“We have a strong incentive to aggressively get rid of fake likes because businesses and people who use our platform want real connections and results, not fakes.”

Facebook uses technical and legal measures to reduce fraudulent activity, such as offers to users and page administrators to “buy 10,000 likes!”.

“We write rules and use machine learning to catch suspicious behaviour that sticks out,” wrote Jones. “When we catch fraudulent activity, we work to counter and prevent it, including blocking accounts and removing fake likes all at once.”

“Beyond technical measures, we pursue other methods to make spamming less profitable,” he explained.

“We have obtained nearly $2 billion in legal judgements against spammers, and we utilise these channels when possible to remind would-be offenders that we will fight back to prevent abuse on our platform.”

“These measures often help slow down or deter the activity completely. Ultimately, it's a combination of approaches rather than a single technique that helps us stay ahead of the spammers."

More social media news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
UK cracks down on misleading social media posts
12 August 2016 | London | Reporter: Barney Dixon
The UK Competition and Markets Authority (CMA) has secured undertakings against social media marketing company Social Chain over mislead advertising...
Facebook IP transfer raises questions
08 July 2016 | California | Reporter: Barney Dixon
The US Department of Justice has flagged up Facebook’s transfer of intellectual property rights as key to an investigation into the social media platform’s 2010 tax return...
Photo bomb campaign 'misled' consumers
31 March 2016 | Washington DC | Reporter: Mark Dugdale
The FTC is seeking feedback on its proposed consent order with Lord & Taylor that attempts to settle allegations the department store chain broke native advertising rules and misled consumers with a ‘photo bomb’ campaign on Instagram...
Beware fake LinkedIn profiles, says Symantec
04 December 2015 | Los Angeles | Reporter: Mark Dugdale
Online scammers are using fake LinkedIn profiles to map professionals’ networks and steal contact information, according to Symantec...
Operation Jasper targets social media
26 June 2015 | London | Reporter: Tammy Facey
Criminals selling dangerous and counterfeit goods on social media have been targeted in the largest ever national crackdown on piracy across England, Wales and Northern Ireland...
Spotify doesn’t add up, says Swift’s label
14 November 2014 | Sweden | Reporter: Tammy Facey
Taylor Swift’s record label, Big Machine, has rubbished Spotify’s claims that the artist would have earned $6 million this year if she had...
Swift: I knew Spotify was trouble when it walked in
12 November 2014 | Sweden | Reporter: Tammy Facey
Spotify has come out fighting following music artist Taylor Swift removing her entire catalogue of music from the streaming service...