Pinterest, which is a social media site where users share photos and ideas, has stated that the licence covers data related with to Getty mages as well as the images themselves.
Some Pinterest users don’t verify whether the content they're posting is something that they can legally post to the website.
Under the terms of the agreement, Pinterest says it will pay fees to Seattle-based Getty for the data and images, and “will make sure their images get proper attribution”.
According to the announcement on the Getty Images blog: “Getty Images will use our PicScout image recognition technology to identify exclusive Getty Images content on Pinterest.
“Then, we’ll use our API, Connect, to provide relevant metadata to Pinterest—including Getty Images photo credits, where and when the image was shot and more.”
Pinterest has addressed copyright issues in the past. In 2012, it started provided the option for website owners to opt out of having their content directly "pinned" on the service in order to avoid copyright disputes.