London
02 February 2018
Reporter: Barney Dixon

Brand owners should harness benefits of 3D printing


As 3D printing has not had the negative impact that was expected, brands should be harnessing the benefits of the technology, according to Justin Pierce, chair of Venable’s IP division.

Pierce says that “savvy brand owners and manufacturers can harness the benefits of 3D printing technology and offer a wide variety of product accessories, and efficiently offer replacement parts”.

“By proactively using 3D printing to both produce high-quality goods and enable greater consumer access to one’s brand, businesses have much to gain from an early investment in this market,” Pierce adds.

Four years ago, the potential of 3D printers to infringe was considered high, and industry spectators expected a world in which IP rights owners would have to identify and prevent infringement in the homes of the general public.

This forecasted doomsday has yet to come to pass, and last year, World IP Organisation director Francis Gurry explained that the introduction of 3D printing, alongside other technologies has shed a bright light on the future and further progress.

Despite this, Pierce says that 3D printing can still pose unique challenges for brands and that rights owners should consider “proactive approaches”.

Subscribe for free to the next issue of IPPro The Internet, published on 6 February, to read this article in full.

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