Software company Irdeto, which published the results on 8 March, surveyed more than 25,000 adults across 30 countries.
Almost half of respondents, 48 percent, who watch pirated video content said they would stop or watch less after learning about the damage that piracy causes.
According to Irdeto, this willingness to change their viewing habits “speaks to the huge impact that education could have on reducing the number of people who pirate video”.
Breaking down the results into specific regions to show the need for education, Irdeto said 75 percent of respondents in Latin America agreed that sharing or producing content is illegal, but only 60 percent recognised that streaming or downloading is illegal.
In Russia, 87 percent of respondents did not think that producing or sharing pirated video content is illegal.
“A battle is being waged in the media and entertainment industry,” said Doug Lowther, CEO of Irdeto. “Legal content offerings are no longer competing against each other. Pirates have undoubtedly grown into a formidable foe that should not be ignored.”
He added: “With more than half of consumers openly admitting to watching pirated content, it is crucial that the industry tackle piracy head-on.”