Montreal
06 March 2017
Reporter: Barney Dixon

Moose dusts knuckles to crack counterfeiter


Outerwear and lifestyle brand Moose Knuckles has been awarded $52 million in a counterfeiting and copyright infringement case against 26 China-based defendants.

Judge Robert Dow Jr of the US District Court for the Northern District of Illinois handed down the award last month, along with a permanent injunction, finding the defendants guilty of willful trademark counterfeiting and copyright infringement.

According to Moose Knuckles, all 26 defendants were found to be operating rogue websites, appearing as legitimate and selling counterfeits of Moose Knuckles apparel.

The defendants used marketing images and pictures of Moose Knuckles products directly from its own site to set up their counterfeiting websites.

Noah Stern, CEO of Moose International, said: "This judgement has played a pivotal role in our company's anti-counterfeiting strategy and will allow Moose Knuckles to take more effective and efficient action against online counterfeiters moving forward."

Dow also ordered that 33 domain names used by the defendants be permanently locked and transferred to Moose Knuckles.

Ayal Twik, president of Moose International, said: “Online counterfeiting through rogue websites is of particular concern to our customers because the sites look authentic and may offer products at only a slight discount from our suggested retail price."

“These sites seem so much more credible than a vendor at a flea market. Usually, it's not until the jacket arrives in the mail that our customers see the poor quality of the product and realize they have been cheated."

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