The public road cart service, MariCar, has allegedly infringed Nintendo’s copyright by using the image of its world famous Mario character for publicity, without permission.
Further, Nintendo claims that the name ‘MariCar’ itself is an abbreviation of ‘Mario Kart’, the videogame company’s popular racing franchise.
MariCar offers “custom made” go karts, “specifically tailored to realise the real life superhero go-karting experience”, according to the company’s website.
“Dress up in your favourite character costume, playing the music of your choice and driving through the city of Tokyo.”
A disclaimer placed at the bottom of the MariCar website states that it is a “healthy recreation service” and “is in no way a reflection of the game ‘Mario Kart’”.
Nintendo said in a statement that it has built up its intellectual property over “many years of effort” and will “continue to take resolute measures in the future”.