Berard has served on INTA’s board since 2011 and was formerly vice president and general counsel for Hearts On Fire Company.
She succeeds Joe Ferretti, vice-president and chief counsel, global trademarks at PepsiCo.
According to INTA, Berard will seek to advance trademark protection for small and medium-sized enterprises (SME).
She has created a presidential task force to “explore what it means to be an SME from different geographic regions, to assess the interest of SMEs and entrepreneurs in intellectual property, and to identify effective communication strategies for conveying the importance of IP to these groups”.
Berard’s appointment coincides with the launch of INTA’s 2018-2021 strategic plan, which is geared towards promoting the value of trademarks and brands, while reinforcing consumer trust.
Berard commented: “I am honored to partner with INTA as we work toward prioritising the key directions of our new strategic plan, while remaining laser focused on our mission to strengthen trademark protection, achieve harmonisation of trademark laws, and continue advocacy for effective enforcement mechanisms around the world.”
INTA CEO Etienne Sanz de Acedo said: “We are delighted that Tish Berard will help usher in a new era of innovation and change as we seek to amplify safety and security for consumers and promote the important role that trademarks and brands play in the global economy.”