Neustadt
15 December 2017
Reporter: Barney Dixon

Birkenstock terminates relationship with Amazon


Shoe maker Birkenstock has ended its business relations with Amazon EU, accusing the ecommerce company of failing to prevent violations of the law on its marketplace platform.

Birkenstock said that consumers were being “misled by counterfeit products offered for sale on Amazon marketplace”.

In a statement, the company said: “On a number of occasions, Birkenstock lodged a complaint that counterfeit products of poor quality which infringed Birkenstock’s trademark rights and misled the consumers regarding the origins of goods were being made available on the platform.”

Birkenstock argued that an integral part of a trusting business relationship was that, upon being notified as the operator of a marketplace platform in breach of the law, Amazon would do everything within its power to prevent infringement.

“To this day, no binding statement has been made to the effect that no more counterfeit Birkenstock products would be offered for sale through the platform,” the company explained, “Instead, there were further legal violations of a different nature in recent months which Amazon failed to proactively prevent.”

In January 2017, after similar incidents in the US, Birkenstock discontinued deliveries with Amazon US.

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