11 October 2017
Reporter: Barney Dixon

Dell wins Alienware domain dispute

Dell has won back four domains following a Uniform Domain-Name Dispute-Resolution Policy (UDRP) decision at the Alternative Dispute Resolution Forum.

The domains, alienwareindia.com, alienwaremena.com, alienwarethailand.com and alienwaretw.com, all incorporated Dell’s Alienware trademark, alongside geographical indicators for India, the Middle East and North Africa, Thailand and Taiwan, respectively.

Dell accused Thailand-based Suchada Phrasaeng, who originally registered the domains, of having no rights or legitimate interests in the domain names and deliberately filing them in bad faith to cause confusion for potential customers.

The computer company explained that Phrasaeng knew of its Alienware trademarks and deliberately designed websites that copied Alienware logos and pictures. The websites also offered legitimate links to Dell products and provided links to Dell’s official websites and social media accounts.

Sole panellist Houston Lowry agreed with Dell, stating that adding geographic terms to the domains “does not sufficiently distinguish a domain name from a mark to prevent a finding of confusing similarity”.

Lowry added that the Phrasaeng must have been aware of the Alienware trademarks due to the nature of the resolving websites, demonstrating a “bad faith” filing.

Phrasaeng did not respond to the proceedings and all four domains were returned to Dell.

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