Hangzhou
02 August 2017
Reporter: Barney Dixon

Alibaba adds regional governments to Cloud Sword Alliance


Alibaba’s anti-counterfeiting initiative, Operation Cloud Sword, has grown from five members to 13 with the recruitment of governments from various provinces in China.

The Cloud Sword Alliance, as it will now be named, is constituted of governments from Zhejiang, Jiangsu, Anhui, Jiangxi, Hainan, Guangdong, Fujian, Yunnan, Guizhou, Sichuan, Guangxi and Hunan, as well as the municipality of Shanghai.

Zhejiang, Jiangsu, Anhui and Hunan are among the most populous in China and Guangdong province has the highest population with a count of more than a billion people.

The Cloud Sword Alliance will work closely with Alibaba’s Big Data Anti-Counterfeiting Alliance, which partners with several international brands, including Louis Vuitton, Samsung and Mars, using big data and technology to combat counterfeiting rings.

Jessie Zheng, the company’s chief platform governance officer, said: “This is the first public communiqué between governments and enterprises at such scale [in China].”

“We will continue our promise to increase our investment in brand protection and do our best to unite all parties. Alibaba is not alone in our brand-protection efforts.”

Earlier this year, Alibaba founder and chair Jack Ma called for Chinese legislators to impose heavier penalties on counterfeiters.

In February, Alibaba claimed in a public appeal that China’s “ambiguous counterfeiting laws” were stopping authorities from building strong legal cases against counterfeiters.

Ma said that counterfeiters should receive heavier penalties, which would help to create a healthy environment for innovation. Comparing China’s system to the US, he said that in China, counterfeit manufacturers and sellers do not have to bear any criminal responsibility for counterfeit goods worth less than RMB 50,000 ($7,248). In the US, the same offence would carry up to 10 years in prison.

Last month, Alibaba secured a defamation verdict against a pet food vendor who sold counterfeit cat food via the Taobao marketplace.

The defendant was forced to pay RMB 120,000 ($17,800) in damages to Alibaba.

More news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Nike wins UDRP dispute
20 October 2017 | Minneapolis | Reporter: Barney Dixon
Nike has recovered nikeplusinc.com in a Uniform Domain-Name Dispute-Resolution Policy decision at the Alternative Dispute Resolution Forum
Rouse opens Cambodia office
19 October 2017 | Phnom Penh | Reporter: Barney Dixon
Intellectual property boutique Rouse has opened a new office in Phnom Penh, Cambodia, strengthening its presence in Southeast Asia
Withers & Rogers adds ten trainee attorneys
19 October 2017 | London | Reporter: Barney Dixon
International law firm Withers & Rogers has added ten new trainee attorneys covering both patents and trademarks
Netflix, Fox and Amazon sue TickBox IPTV box
18 October 2017 | California | Reporter: Barney Dixon
Netflix, Fox and Universal are among seven entertainment companies joining together to sue Android TV streaming box, TickBox TV, for copyright infringement
Article 13 of DSM proposals should be deleted, says the EFF
17 October 2017 | Brussels | Reporter: Barney Dixon
Digital advocacy group the EFF and other civil society organisations that have penned a letter to European lawmakers demanding that Article 13 of the EU’s new copyright reforms is deleted
Winterfeldt IP opens in Washington DC
16 October 2017 | Washington DC | Reporter: Barney Dixon
Winterfeldt IP Group, a new law firm focusing on brand enforcement and counseling, has opened its doors in Washington DC
Partner promotions at White & Case
13 October 2017 | New York | Reporter: Barney Dixon
White & Case has promoted 31 new partners, including four intellectual property attorneys, across the US and UK