Fernández will work out of INTA’s new office in Santiago, Chile, which was opened in May this year.
He previously worked at the Superintendency of Industry and Commerce of Colombia, where he was the deputy superintendent of industrial property. Before that, in an in-house role, Fernández was an active INTA member and served on a number of committees.
INTA’s new Latin America and Caribbean office aims to develop stronger relations with trademark offices, governments and legislators in the region, as well as support fair trade and consumer protection.
Etienne Sanz de Acedo, CEO of INTA, said that international expansion is a “strategic priority for INTA”.
“The establishment of our Latin America and Caribbean representative office brings INTA closer to fulfilling our objectives.”
INTA’s 2018-2021 strategic plan outlines how companies and consumers need “strong laws, efficient registration and protection mechanisms and well trained and equipped IP offices”.
It says that, with globalisation accelerating, the harmonisation of laws and convergence of practices worldwide is important for better access to protection.
“INTA will be a facilitator of best practices as well as a platform for the exchange of ideas and solutions to ensure a more consistent and certain legal environment,” according to the strategic plan.