CIPU and Tusher will work together to conduct research and spread information about the impact of IP rights and intellectual capital on innovation, economic growth and jobs.
The partnership will also involve the creation of conferences and speaking engagements dedicated to IP awareness.
David Teece, chair in global business and director of the Tusher Center at the Haas School of Business, said intellectual property is “at a crossroads”.
“Maintaining strong intellectual property rights is of great importance to the innovation ecosystems. It will become of even greater importance domestic and global in the future as business model innovation separates research and development activities yet further from production.
He added: “There is a deficiency in our understanding of the importance and value of patents, trade secrets, trademarks, brands and copyrighted content. Left unchecked, this can have a damaging economic impact.”
Marshall Phelps, CIPU vice chairman and former head of IP business and strategy at Microsoft and IBM, said: “Misunderstanding about what IP rights achieve, and for whom, costs the US and other economies billions of dollars annually and threatens American competitiveness.”
“Many people, including the general public and in government, need to better understand just what patents and other IP rights achieve and for whom. The incentive for taking IP seriously is currently at an all-time low.”