Washington DC
14 July 2017
Reporter: Mark Dugdale

Advertising group tags pirate apps


The Trustworthy Accountability Group (TAG), a band of advertising industry organisations, has released a new app aimed at reducing the presence of adverts on mobile apps that distribute pirated content.

The TAG Pirate Mobile App Tool included more than 8,000 apps that violate the rights of content owners at launch, and it will be updated with new apps as they are identified and shared by the group’s members and other supporting organisations.

“As user activity has shifted to the mobile world, so have the criminals who exploit it through mobile apps that distribute illegal pirated content and sell advertising against it,” said Mike Zaneis, CEO of TAG.

“By sharing information about those illegal apps, TAG helps companies quickly identify and remove them from their supply chains, thus cutting off the flow of money to pirates and intellectual property thieves.”

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