London
17 May 2017
Reporter: Barney Dixon

Tinder opposes Shinder’s trademark application


Tinder has objected to a trademark filing from one-man dating platform Shinder.

Shed Simove created dating app Shinder to find himself a partner, but received a notice of threatened opposition when he attempted to trademark the name in the UK.

The dating platform asks users a set of questions, then decides whether the person is a match with Shed.

He has also faced legal action from elevator and escalator company Schindler, whose lawyers asked him to refrain from entering the elevator market.

Shed said he had attempted to trademark the name as a potential commercial venture, as other people might want to have their own versions of the website.

Carissa Kendall-Windless, associate at intellectual property law firm EIP, commented: “Whilst one can understand why Tinder is taking legal action against Shed Simove, it is rather surprising that Schindler have, in light of their respective markets and interests.”

“Whilst Shed Simove might be at risk of infringing Tinder’s trademark in particular, it is possible that his app was part of an ongoing strategy to achieve publicity (which it had done) and therefore by taking legal action, both Tinder and Schindler have played directly into his hands.”

In May 2016, Tinder filed a copyright infringement lawsuit against 3nder, a similar dating app aimed at people and couples searching for polyamorous relationships.

Tinder argued that the name could lead consumers to believe that 3nder was associated or sponsored by Tinder.

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