Beijing
11 May 2017
Reporter: Barney Dixon

JD joins American Apparel & Footwear Association


Chinese online marketplace JD.com has joined the American Apparel & Footwear Association (AAFA), making it the first Chinese ecommerce company to join the association.

JD will “cooperate with international fashion brands on issues surrounding IP protection” as it continues to push to bring top global fashion brands to Chinese consumers through its platform.

The news came as part of the company’s Q1 2017 results, which revealed revenues of $11.1 billion for the online marketplace, a 41.2 percent increase from Q1 2016.

JD has also seen increasing confidence from brands, such as Giorgio Armani, which has launched stores on the JD direct sales platform.

The online marketplace also partnered with UK retailer ASDA to bring British products to Chinese consumers.

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