The financial services company, which has businesses across software and media, sought suspension of bloomberg.site through a complaint lodged with the alternative dispute resolution provider formerly known as the National Arbitration Forum.
The domain name was registered by a Chinese registrant who did not respond to the complaint. It currently points to a domain auction website.
In the brief decision issued on 31 March, Forum’s Terry Peppard said that while Bloomberg proved that it owns US trademarks to its name, and that the disputed domain name is confusingly similar, it did not prove a crucial third element to succeeding in URS.
Peppard said: “The complaint is … devoid of any allegations or proof of facts tending to show, even prima facie, either that the respondent has no right to or legitimate interest in the bloomberg.site domain name, or that the domain name was registered and is being used by the respondent in bad faith.”