Hangzhou
08 March 2017
Reporter: Barney Dixon
Alibaba bears its teeth at pet food counterfeiter
Alibaba has sued a Taobao merchant for selling counterfeit Mars pet food worth RMB 2.67 million ($386,500).

Mars owns brands such as Pedigree, Whiskas and Catsan. This is the second counterfeiting lawsuit from Alibaba against Taobao merchants in as many months. In January, the ecommerce giant took two vendors to court for using Taobao to sell counterfeit Swarovski watches.

Alibaba also asked the court to require the merchant to publish a written apology in several publications.

Jessie Zheng, chief platform governance officer at Alibaba, said: “The current legal penalty on counterfeiting in China for is too light to deter counterfeiters from manufacturing and selling fake goods to pursue huge profits.”

“While waiting for the criminal procedure, we determined to take the civil action to increase the illegal cost”

Earlier this week, Alibaba executive chair Jack Ma called for Chinese legislators to toughen laws and penalties against counterfeiting, arguing that action would foster innovation in the country.

Alibaba also launched its big data anti-counterfeiting alliance with several international brands in January, including Louis Vuitton, Samsung and Mars.

Zheng said: “In our fight against counterfeits, we not only proactively take down infringing product listing, we also launched the Big Data Anti-counterfeiting Alliance to empower brands, work with authorities to eradicate offline counterfeit sites, and publicly appeal for stiffer penalties for counterfeiters.”

“But we are not stopping there. By taking civil actions, we want to bring the full force of the law to bear on these counterfeiters.”

More news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Alibaba secures defamation verdict against counterfeiter
25 July 2017 | Shanghai | Reporter: Mark Dugdale
A pet-food vendor who sold counterfeit cat food via the Taobao marketplace has been found guilty of defamation in China, according to Alibaba Group
Kodi crackdown continues
25 July 2017 | London | Reporter: Katherine Brown
Authorities arrested a man in Derby and seized more than 40 illegal streaming devices in London as part of a country-wide crackdown on Kodi and similar boxes
CITMA calls for continuation of rights post-Brexit
24 July 2017 | London | Reporter: Barney Dixon
The Chartered Institute of Trade Mark Attorneys has asked that all of its current members to be able to continue to represent clients at the EU Intellectual Property Office after Brexit
Dark web marketplace AlphaBay shut down
21 July 2017 | Washington DC | Reporter: Barney Dixon
The US government has seized AlphaBay, the largest online ‘dark market’ that was used by hundreds of thousands of people to trade illegal goods
Congressmen Issa and Goodlatte hit out at Judge Gilstrap
20 July 2017 | Washington DC | Reporter: Mark Dugdale
Two members of the House judiciary committee have criticised Judge Rodney Gilstrap for his interpretation of TC Heartland v Kraft Foods
PIPCU puts the brakes on car counterfeits
20 July 2017 | London | Reporter: Barney Dixon
The City of London Police Intellectual Property Crime Unit has seized more than 200 Audi and Volkswagen car parts worth tens of thousands of pounds
.Amazon could be up for grabs
19 July 2017 | Los Angeles | Reporter: Barney Dixon
Amazon could finally claim the .Amazon domain after it succeeded in an independent review on ICANN’s decision to deny its applications