Hangzhou
06 July 2016
Reporter: Barney Dixon

Alibaba launches new IP infringement system


Alibaba Group has launched a new platform, known as the IP Joint Force System, in an attempt to create confidence among disgruntled brands.

The new system, announced at Alibaba’s Right Holders Collaboration Summit on 1 July, is an online platform designed to improve communications between global brands and Alibaba.

Under the new system, participating brands will be assigned an Alibaba online account manager with the aim to enhance collaboration and heighten transparency around IP enforcement efforts.

The system will “enable Alibaba to directly and efficiently seek information from rights holders regarding suspected counterfeit product listings”.

“The system aims to build greater and more collaborative working relationships with brands around the world as Alibaba continues its fight against counterfeits and IP infringement,” Alibaba said in a statement.

Alibaba has already launched a ‘good-faith takedown’ programme that quickens the process of notice takedowns for brands that submit valid counterfeit complaints.

The IP Joint Force System allows brands to identify the authenticity of a product and notify Alibaba of the infringing listing. Alibaba will then initiate the good-faith takedown process immediately without any further correspondence from the brand.

More than 700 brands participate in the current programme, many of which will participate in the first phase of the IP Joint-Force System, including Adidas, Apple, Procter & Gamble, Mars and Philips.

Matthew Bassiur, head of global IP enforcement at Alibaba, said that the new system is a “revolutionary industry solution” and that it will redefine how IP enforcement is conducted in the digital age.

This follows Alibaba’s admission into the International AntiCounterfeiting Coalition (IACC) earlier in the summer, a move that was protested by various IACC members, including Gucci, which considered Alibaba to be “part of the problem” of online counterfeiting. Alibaba’s membership was subsequently suspended.

Alibaba attempted to dissuade skeptical brands, asking them to “set [their] perceptions aside”, and allow the ecommerce platform owner to become the “problem solver”.

More news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
Delta claims "confusingly similar" domain
22 January 2018 | Minneapolis | Reporter: Barney Dixon
Delta Airlines has claimed 27 domains in a UDRP dispute at the Alternative Dispute Resolution Forum.
Brinks, Gilson & Lione elects new president
19 January 2018 | Chiacgo | Reporter: Barney Dixon
Brinks, Gilson & Lione has elected a new president to succeed James Sobieraj
TWiT sues Twitter for trademark infringement
18 January 2018 | California | Reporter: Barney Dixon
TWiT.tv, is suing Twitter for breach of contract, unfair competition and trademark infringement, stemming from a deal the two companies made in 2007
INTA wins in domain dispute
17 January 2018 | Minneapolis | Reporter: Barney Dixon
INTA has won a domain dispute at the Alternative Dispute Resolution Forum over inta2018.org
Akerman hires new partners
16 January 2018 | Los Angeles | Reporter: Barney Dixon
US law firm Akerman has strengthened its intellectual property and commercial litigation practices with the hire of two partners
Alibaba refutes Notorious Markets report
15 January 2018 | Hangzhou | Reporter: Barney Dixon
Alibaba has issued a point by point refutation against allegations levelled at its Taobao platform in the US Trade Representative’s 2017 Special 301 Out-of-Cycle Review of Notorious Markets
USTR targets Taobao in Notorious Markets review
12 January 2018 | Washington DC | Reporter: Barney Dixon
US Trade Representative Robert Lighthizer has revealed the findings of his office’s 2017 Special 301 Out-of-Cycle Review of Notorious Markets, including accusations against Alibaba’s Taobao ecommerce platform