In its new manifesto, released on 5 July, the ACG outlined its call for the government to encourage and enforce IP laws, both online and physically.
Among the changes, the manifesto calls for the development of a national “multi-partner IP enforcement body”, to encourage collaboration and promote awareness of the dangers of counterfeiting.
“With almost every industry in the world operating through the internet, no business or website is safe from the risks of online counterfeits,” commented Gary McIlraith, CEO of NetNames, a corporate brand protection specialist.
He went on to say that it was unsurprising that the ACG’s manifesto has highlighted a rise in marketplace sites being responsible for a rise in counterfeit goods.
These changes don’t only affect the UK though. The ACG highlighted counterfeit markets growing in Southeast Asia and asserted that brand owners should adjust anti-counterfeiting strategies to protect brands and customer bases against counterfeit products.
McIlrath attributed this to Southeast Asia’s “large labour pool, low wages and minimal regulation”.
The ACG said that the UK government has an estimated loss of £1.3 billion in unpaid tax from the sale of counterfeit goods.