Orlando, Florida
23 May 2016
Reporter: Tammy Facey

INTA: Users not abusers


Adapting a series as popular as the Harry Potter books required Warner Brothers to be extra mindful of dedicated readers, heard attendees of the International Trademark Association (INTA) Annual Meeting in Orlando, Florida.

Warner Brothers executive Diane Nelson, who has worked on the Harry Potter brand since her company acquired the majority of the rights to it in 1998, has had to balance the needs of readers, whose sense of ownership has driven its success, with those of Warner Brothers, which has seen Harry Potter become a global phenomenon.

From fan fiction to unendorsed games of Quidditch, Warner Brothers has had to take a step back and reevaluate what it considers to be infringement, particularly in the age of the internet, according to Nelson.

Nelson went on to discuss another fan favourite, DC Comics. Warner Brothers is embarking on a billion-dollar programme with the Justice League movies, attempting to replicate the popularity of the Marvel cinematic universe.

“[A kind of] fanaticism exists within DC Comics, in the great competition with Marvel: we constantly have to reinforce that Superman is ours, not theirs,” she said.

“Ubiquity in DC is our goal: we know fans feel an ownership of characters and we have to find a balance to respect that.”

More news
The latest news from IPPro The Internet
Join Our Newsletter

Sign up today and never
miss the latest news or an issue again

Subscribe now
INTA marks key 2017 achievements in annual report
21 February 2018 | New York | Reporter: Barney Dixon
INTA has highlighted its key achievements in 2017, including ever-increasing membership and a “record-breaking” annual meeting, in its 2017 annual report
UK launches trade secrets consultation
20 February 2018 | London | Reporter: Barney Dixon
The UK IPO has launched a technical consultation on the EU trade secrets directive and its implementation into UK law
BakerHostetler hires IP partner
19 February 2018 | Los Angeles | Reporter: Barney Dixon
BakerHostetler has hired Troy Schmelzer as partner in its intellectual property group
ICANN rejects .corp, .home and .mail
19 February 2018 | California | Reporter: Barney Dixon
ICANN has halted the new gTLD applications for .corp, .home and .mail and agreed to refund applicants the full fee of $185,000
Sheppard, Mullin, Richter & Hampton promotes four to partner
16 February 2018 | California | Reporter: Barney Dixon
Sheppard, Mullin, Richter & Hampton has promoted four intellectual property attorneys to partner across its Shanghai, San Diego and San Francisco offices
Man fined more than £500,000 for counterfeit selling
16 February 2018 | Stafford | Reporter: Barney Dixon
A man who bought counterfeit DVDs from China and sold them as genuine products on eBay has been fined £567,000 following 16 months of imprisonment
Memery Crystal hires IP and gambling partner
15 February 2018 | London | Reporter: Barney Dixon
Memery Crystal has hired Carl Rohsler as partner in its London office