New York
14 December 2015
Reporter: Tammy Facey
INTA and Italy agree to protect brands
The International Trademark Association (INTA) and the Italian Patent and Trademark Office have signed a memorandum of understanding to address anti-counterfeiting issues.

INTA and the Italian Patent and Trademark Office’s directorate general for the fight against counterfeiting will work together on development programmes and collaborative projects relating to trademark rights enforcement, the enforcement of IP rights and anti-counterfeiting strategies.

Scott Evans, president of INTA said: “Italy is home to a number of the world’s most-celebrated brands, including in product categories plagued by high levels of counterfeiting, such as clothing, footwear and wine.”

“INTA is pleased to be formalising its relationship with the Italian IP office.”

Simona Vicari, Italy’s undersecretary of state of the ministry of economic development, said: “This shows our commitment and interest in promoting industrial property and in fighting against counterfeiting on a global scale.”

“Today, in Europe, only 9 percent of SMEs are investing in industrial property. Therefore, we must join forces to make companies aware that industrial property is an integral part of a business strategy focused on innovation and competitiveness.”

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