New York
14 July 2014
Reporter: Tammy Facey
INTA and WCO collaborate against global counterfeiting
The International Trademark Association (INTA) and World Customs Organization (WCO) have joined forces to tackle global counterfeiting.

INTA CEO Etienne Sanz de Acedo and secretary general Kunio Milkuriya of the WCO signed a memorandum of understanding at WCO’s headquarters in Brussels, to finalise the partnership.

“This agreement formalises the excellent cooperation that has existed between INTA and WCO for many years,” said Sanz de Acedo.

The partnership will provide INTA and WCO with a platform to strengthen customs coordination through education and training projects, and through the exchange of information and best practices between customs and the private sector.

The organisations will also place a strong emphasis on public education to raise awareness about the dangers of counterfeiting and its impact on the global economy, including collaboration on INTA’s public awareness initiative, the Unreal Campaign.

“To effectively fight against counterfeiting and piracy there is the need for strong partnerships between customs administrations and the private sector; this is why I am very pleased at the signing of this MOU between WCO and its partner, INTA,” added Mikuriya.

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